It might sound like all fancy bells and whistles – being a social media editor in Bristol.

And to be fair, on some days, it can be really exciting: such huge variety, with delivering social media content, client tweets, writing blogs, devising social media strategies, drafting SEO-enhanced web copy, posting competitions on Facebook for clients.

But mostly, A Day in the Life of a social media editor is all about this:

Juggling.

Here’s an average day, as I sit and write on a laptop in a hotel room before two monthly client meetings tomorrow.

* Morning

The day starts with a check of client blogs, Twitter feeds and Facebook pages, to see what comments have been submitted for moderation and approval, any new followers or fans, trackbacks of blog posts and where the content is being highlighted on other sites of potential benefit to my clients.

Then, checking emails to see what updates are incoming – I subscribe to a number of RSS Feeds, blogs and news sites online relevant to my clients industries and business sectors, so keeping up-to-date with their worlds is crucially important in the role of social media editor for them and their businesses.

Next, drafting a 1,200-word industry article to feature online for a coaching client on mentoring and coaching. The piece needs to be laden with relevant SEO-embedded keywords and phrases, so writing it with flow and context can be time-consuming.

* Quick lunch

At the desk in my home office – a habit I got into after more than a decade working in newspaper and magazine newsrooms, where lunch was always unfortunately (due to looming ever-present deadlines), eaten in front of the monitor – and then back to the next job.

* Afternoon

Writing a couple of blog posts for different clients – a corporate aerial imaging client and a hair salon (see, I told you it’s a hugely-varied day!) which are then emailed off to the prospective clients for reviewing and amending. So much copy, so little time.

Then, responding to two new pieces of potential client work – both in London, funnily enough. One is for a documentary production company needing a social media strategy, the other to Brief a new plastic surgeon on Wimpole Street, who is a referred client from a marketing agency in Bristol who has put together his new brand and website offering.

A call from a PR agency director in Bath who has a client for me to speak to about blogging and social media consultancy – I blogged for one of his clients last year, and have helped him put together social media elements of pitches. He returns the favour by providing me with a zero-cost-of-sale piece of potential new social media work, with blogging thrown in. Result!

Next, dealing with web development queries from the technical team of a new social networking client in Bristol, and helping them plan out some media relations activities to newspapers, magazines, radio stations, and the usual TV suspects regionally.

Finally, with the clock striking 6, time to fire off a couple of email responses for social media consultancy requests via the Contact Form on the site – one’s from an old schoolmate with an awesome-looking recruitment firm who wants social media support across the UK, the other for a workshop to a group of local businesses after an introduction to the world of social.

* Evening

Time for me to keep juggling – with my own social media content and blogging schedules. I’m lucky enough to be regularly featured on high-profile sites such as www.socialmediatoday.com, www.journalism.co.uk and www.marketingdonut.co.uk, but this takes effort and a rigorous blogging practice.

I post fresh content on the blog three times a week – because it is the main source of new work to me as a social media editor, and has been for 18 months. Quite simply, giving great content works. Plus, I try and spend 25% of each day on new business tasks.

And so, finally, reviewing and sourcing top content relevant for my audiences on Twitter and Facebook, scheduling it all onto Hootsuite for the following day, and drafting a blog post or two, based on what I’m reading, experiencing, or being inspired by.

Time to stop juggling. Not a bad day, huh?