The subject of successful content marketing came up in a monthly meeting with a Bristol client last week, and I thought it was worth highlighting.
The client had received so much interest from content marketing campaigns delivered this year that they asked me to stop producing such effective pieces of content for them, as they were unable to cope with the demand from new customers.
This, of course, is an amazing situation to be in from the result of over-delivering content marketing.
The client was kind enough to say the following:
“Does the content marketing service provided by Chris work? The results speak for themselves.
We’ve had to ask him to stop promoting certain services recently, as the responses and new client demand has been so high. Our Bristol hair salons have never been busier, and this is a direct result of the amazing content marketing work delivered by Chris.”
- Simon Dewey, Creative Director, Stages Hair Design
The mix of content marketing being delivered for this client is a simple and straightforward combination of blogging outreach, newsletter marketing and social media engagement.
I was really pleased to see successful content marketing taking this Bristol client by surprise last week, and I’m hoping for further spectacular results for them in 2015 from well-executed content marketing techniques and campaigns.
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