I was in a business blogging brainstorming meeting with a Bristol client recently, and asked for some feedback on the benefits they believed blog marketing was giving them.
Their first response was completely unexpected, but worth sharing here.
The first answer was “Working with you on our blog marketing enables me to look at my business in a completely different way – which means I can promote it more effectively overall.”
I was expecting a commercially-linked, cash-in-the-bank, financial ROI-focused response – in line with the consistent monthly traffic being driven to the client’s blog and website through organic search, with industry SEO terms and keywords pushing my client’s independent property letting agency in Bristol to the top of tenant and landlord searches on Google through the blog.
So, to hear such a holistic reply was a surprise – but a welcome one. Sometimes, it’s not just about money-out-money-in when it comes to blog marketing for businesses. It is, of course, essential to see some element of financial return from a blog too.
To me, the biggest benefits of business blogging remain as:
* Visibility online
Visibility to current customers, potential customers, and more prolific visibility than competitors
* Financial ROI
A well-maintained and marketed blog is a cost-effective and powerful cash-generating marketing tool
* Karmic marketing
The effort and energy required to engage in blog marketing means a consistent blog gets big rewards
You can read the client’s property letting blog here – it’s an eclectic mix from two decades of industry expertise. I’ve been blogging with and for this client for nearly two years, and the blog marketing consultancy has delivered numerous rewards.
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