Archive for the ‘Journalism’ Category

Newsline360 – the future of news communication?

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I was catching up recently with a Canadian-based client I worked with last year on delivering a blog marketing campaign. They’re a great business, with an amazing focus on customer service.

What they told me about their latest online communication venture and the corresponding launch was so exciting, I felt compelled to blog about it.



So, what’s so special about Newsline360, and why should we pay attention to it?
Newsline360 takes the hassle out of programming and content management with a typical business newsroom, while providing marketing companies the tools to easily keep information updated for their customers.

Newsline360 is an easy-to-use online web application that provides businesses and organizations the ability to create professionally designed, multi-media rich online newsrooms, with integration to their social media, which journalists, customers and key business partners can follow.

It acts like a match maker that matches businesses with journalists, bloggers & customers to keep them up-to-date on information including article posts, news posts, blog posts, and events.

Here’s a few of the main benefits of Newsline360:

Your newsroom can automatically update all your social media channels automitically when you update your newsroom with any type of post, including an image post, video clip or document post.

Your newsroom can pull in all your social media feeds, making them available to your audience on on a single page that can be sorted by social media site.

The newsroom is 100% mobile-friendly, which means you can update your newsroom from anywhere.

All newsrooms have a ‘Follow Newsroom’ button, prominently located on the front page, enabling your audience to keep a close eye on all your content updates via your newsroom.

Every post and activity you do is tied into a Media desk for Journalists which can search stories by subject, area, keyword tags and more.

Journalists can also follow newsrooms, and set up filters to be notified of information when it is made available by newsroom owners.

All newsrooms are consistently laid out for journalists and visitors to be able to know ehre information is located.

Here’s a video highlighting further benefits of Newsline360

To find out more about Newsline360, and to try it for yourself – visit here.

Personal Injury Solicitors Bristol Launch New Website for Accident Claims

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Accidents can happen at any time, and in any place…and when it’s not your fault, it can be hard to get the professional accident claims advice that you need due to the large amount of personal injury claims companies operating in the UK.

You’ve probably seen the adverts about no win no fee or received intrusive texts and phone calls from these type of companies when you don’t even need their advice.

But what happens if you do? Well, there’s a new website recently launched which should be your one stop shop for all things relating to personal injury claims in Bristol. They aren’t like those advertised companies who attempt cold call marketing, but instead they have set up to help people who are genuinely looking for personal injury solicitors in Bristol from a reputable and professional claims management company.

Personal Injury Solicitors in Bristol

The new Personal Injury Bristol website has recently launched to help residents and workers in Bristol and Avon who are looking for expert legal representation, from a friendly group of personal injury solicitors and lawyers.

Personal Injury Solicitors Bristol

To find out more about them please visit their website on

On the website you can find out more about their process, how their personal injury solicitors work, and the various types of accident claims that they can represent you in Bristol on. These include, but are not limited to:

  • Work accident claims
  • Car accident claims
  • Sports injury claims
  • Clinical and medical negligence

No Win No Fee Solicitors in Bristol

They operate on a strict no win no fee agreement, meaning clients don’t need to be concerned with upfront expensive legal costs. Employing a personal injury solicitor, and the costs involved can sometimes be prohibitive which is why this Bristol personal injury team offer this service instead.

For more information on how they operate as no win no fee solicitors in Bristol you can see their dedicated page regarding how this works, from start to finish. You can do that by clicking here.

How They Work

Due to the nature of their business, and how they operate, Personal Injury Solicitors Bristol only deal with inbound client calls. That means that they don’t actively pursue claimants, but instead wait for potential clients to call them.

Once on the website, a client can either use the Bristol personal injury claims for an immediate call back, or can call up the local area Bristol number displayed on the website. Once through to the office, one of their specialist claims advisors will ask a few simple pre-qualifying questions about the nature of the accident and injury.

If it’s deemed that there is a potential personal injury claim for compensation, then the client will be placed with one of their approved Bristol personal injury solicitors. The solicitor will then arrange a meeting with the client, or alternatively visit them if required.

The personal injury solicitor will advise the client each and every step of the way, and they are all very friendly, reputable, and professional. They won’t baffle the client with legal jargon, but will instead explain everything is as straight-forward a manner as possible.

Accident Claim Types

Items that the lawyer will need from a potential claimant will be information such as:

  • Details on the accident
  • Contact information for any witnesses
  • Photographic evidence if possible
  • Records of any expenditure and receipts
  • Details on any existing insurance policies

Their Bristol personal injury solicitors will always try to settle any accident claim outside of court, and in most cases will work with the negligent third party’s insurance company to come to a suitable conclusion on any compensation amounts.

What’s Coming Soon for Personal Injury Bristol?

Over the coming months, the Personal Injury Solicitors Bristol website will be commencing with a social media program, and hope in time to be able to connect with more people via Facebook, Google Plus, and Twitter. For more information or an announcement on when this will take place please bookmark the Personal Injury Bristol website for future reference.

EDITOR’S NOTE: If you’d like to submit a Sponsored Blog post and reach a wider audience in Bristol, get in touch here.


Exclusive mass media visibility offer now available

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It’s funny the way social media marketing can work – and I was reminded of this yet again this week.

Having posted another monthly article on leading social media industry website, I was contacted by Michael Iwasaki from Vancouver-based press distribution company who’d read the article with interest.

These guys are one of the best in the business of mass media visibility, having been operating for more than a decade, and serving a diverse range of clients, including Gatwick Airport and NASA.

They specialise in helping clients to reach 1,000’s of journalists.





What came from the conversation – apart from Bristol Editor being appointed as a blogging consultant for – was a special offer available exclusively through my blog for the company’s global press distribution services.

To access this, simply quote ‘cstreet139‘ when prompted to enter a coupon code for the company’s popular $139 Integrated Media Pro service for only $89. This costs, in conversion, less than £50 to give your press release global media reach.

The offer is available until 31st March, 2014 – so grab it with my blessings, and good luck with your online PR efforts in 2014.

There’s no commission deal for me on this one, by the way, just a straightforward and exclusive discount for you via my blog.

If you need assistance with press release writing, simply get in touch here.

How can PRs get the most from social media? Talk to journalists!

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Time to hand over the reins of the Bristol Editor blog to Simon Clarke, author of the superb Freelance Unbound site, to discuss social media, journalism and more.

Over to you Simon!

Like all the best affairs, PR and journalism has had a bit of a tempestuous relationship.

Lazy journalists take carefully prepared media releases, hack them to bits, lose all the important material, add ridiculous headlines, and then demand high-resolution photos with 30 minutes notice.

And sometimes, don’t even publish it.

Or, from another angle, time-pressed journalists take puff-laden rubbish from overpaid PRs, try to draw a real story out of a mass of client hype, attempt to hook the reader’s interest with an interesting headline, and find themselves on deadline asking for pictures the PR should have supplied in the first place.

And then get spiked, because someone’s come up with some real news at the last minute.

Then along came the explosion of social media. Suddenly, PRs could do their job without having to sweet-talk grumpy old hacks.

Brand communications was a whole new world of freedom and excitement.

But things are never as simple as that. Social media has transformed readers’ relationship with media content, and with brands. Readers are no longer just “readers” – they are active participants in conversation, and expect to be treated as equals.

Disgruntled readers can throw a spanner in the works of a carefully cultivated brand image in a heartbeat – just ask Kwik Fit.

What’s the answer?

Journalists are tiresome for a reason. We demand more from media releases than puff – we want a compelling story, and a reason for readers to care. We want to strip away the hype and the flannel, and to publish something that matters to someone other than ‘the brand’.

In the age of social media, those qualities are more valuable than ever.

Rather than seeing platforms such as Twitter and Facebook as a good excuse never to have to deal with journalists again, PR needs to embrace journalism’s skills – to tell compelling stories, without puff and hype, via those social platforms.

PR must make sure its own content passes the trust test.

How? Make sure you still work with editors and writers from the other side of the fence.

If you’d like to Guest Blog for Bristol Editor – and also put yourself in front of 1,000’s of creatives, marketing agencies, PRs, editors, copywriters and digital bods, get in touch here today. And, yes, terms and conditions do apply.

Newspapers are dying – how does this affect your business PR?

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Useful blog post here from Jon Slattery covering recent research on the decline of newspapers, which got me thinking about the impact on business PR.

Nothing revolutionary there, you might say – after all, we’ve been reading about the death of print newspapers for the last 18 months.

It’s interesting to note, however, the reversal of fortunes for newspapers online.

This article concerning the relative boom of user readership and visits to the Mail Online news site, whilst the Mirror has seen a 25% increase in online visitors. Good news?

Possibly, but what does the death of print newspapers mean for you? How does this affect your business PR? I have a few suggestions.

Let’s do the maths, and overview the route forwards based on the law of probabilities. These are my questions:

* If print newspapers are dropping like meteors, with tumbling circulation figures, is traditional PR virtually redundant?

* If online news sites are gaining more hits, interest and visitors, is it worth putting your business PR to them instead?

* If more journalists are using social media platforms such as Twitter to source news, is it worth being present there?

I am hoping you answered ‘Yes’ to all three questions – I know I did.

There’s still a place for offline PR, of course, but if it doesn’t compliment and acknowledge the increasingly-important part being played by online PR and social media engagement, I’d suggest your business PR could well suffer the same fate as British newspapers. Tired, worn out, irrelevant and unread.


More journalists are using social media – why bother hiring a PR agency?

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It’s a pertinent question, given this article from on the rise of social media usage by editors, news reporters and feature writers.

New research has highlighted a significant increase in the number of editors, reporters and Press representatives using social media platforms such as Twitter and Facebook to source news, contact rent-a-quotes directly, and engage with businesses – putting more pressure on PRs and PR agencies to engage more effectively with social media on behalf of their clients.

If I were a business owner, engaged on social media platforms, writing regular blog content, posting across Twitter and Facebook, I’d be looking at the expensive PR retainer fee many PR agencies charge and asking “Why bother hiring a PR agency?”

Particularly if more media folk are approaching contacts directly for stories via social media, cutting out the Spin merchants.

I’d imagine the kind of research published by is a major worry for traditional, offline-media-relations-based PR agencies, who have buried their heads in the sand and ignored the rise and rise of social media.

The Press have woken up to the power and connectivity potential of social media platforms – given the amount of time Twitter, for example, can save a time-pressed journalist putting a story together on deadline, it’s hardly surprising that the British Press are utilising social media.

Now, of course, there are some savvy PR agencies out there who have redefined themselves, embraced social media as a viable service offering to their clients, and are delivering outstanding work for their clients and to the Press via social media platforms – good examples of this can be found in We Are Social, Highlight PR and 10 Yetis.

Many PR agencies, however, have become effectively redundant – and this, I’d imagine, would help explain why many traditional PRs I’ve spoken to in the last 12-18 months don’t seem to “get” social media. I’ve heard: It’s a fad. It’s a waste of time. It’s chaotic.

The reality for these old-school PR guys is this – they can’t control the ‘message’ and it scares them. And here’s why.

It might be worth asking if hiring a PR agency is worth the time, effort, and weighty retainer fee – I’d be putting my cash into hiring a savvy social media marketer, an experienced blogger, an online PR supremo.

And definitely no fee retainer with a fluffy PR bunny who advocates long schmoozy lunches with editors and faxing press releases to newsrooms. Don’t laugh, this is actually still happening out there in PR-land.

Time, perhaps, to get tweeting and blogging instead – for real business benefit?






A Day in the Life of a Social Media Editor

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It might sound like all fancy bells and whistles – being a social media editor in Bristol.

And to be fair, on some days, it can be really exciting: such huge variety, with delivering social media content, client tweets, writing blogs, devising social media strategies, drafting SEO-enhanced web copy, posting competitions on Facebook for clients.

But mostly, A Day in the Life of a social media editor is all about this:


Here’s an average day, as I sit and write on a laptop in a hotel room before two monthly client meetings tomorrow.

* Morning

The day starts with a check of client blogs, Twitter feeds and Facebook pages, to see what comments have been submitted for moderation and approval, any new followers or fans, trackbacks of blog posts and where the content is being highlighted on other sites of potential benefit to my clients.

Then, checking emails to see what updates are incoming – I subscribe to a number of RSS Feeds, blogs and news sites online relevant to my clients industries and business sectors, so keeping up-to-date with their worlds is crucially important in the role of social media editor for them and their businesses.

Next, drafting a 1,200-word industry article to feature online for a coaching client on mentoring and coaching. The piece needs to be laden with relevant SEO-embedded keywords and phrases, so writing it with flow and context can be time-consuming.

* Quick lunch

At the desk in my home office – a habit I got into after more than a decade working in newspaper and magazine newsrooms, where lunch was always unfortunately (due to looming ever-present deadlines), eaten in front of the monitor – and then back to the next job.

* Afternoon

Writing a couple of blog posts for different clients – a corporate aerial imaging client and a hair salon (see, I told you it’s a hugely-varied day!) which are then emailed off to the prospective clients for reviewing and amending. So much copy, so little time.

Then, responding to two new pieces of potential client work – both in London, funnily enough. One is for a documentary production company needing a social media strategy, the other to Brief a new plastic surgeon on Wimpole Street, who is a referred client from a marketing agency in Bristol who has put together his new brand and website offering.

A call from a PR agency director in Bath who has a client for me to speak to about blogging and social media consultancy – I blogged for one of his clients last year, and have helped him put together social media elements of pitches. He returns the favour by providing me with a zero-cost-of-sale piece of potential new social media work, with blogging thrown in. Result!

Next, dealing with web development queries from the technical team of a new social networking client in Bristol, and helping them plan out some media relations activities to newspapers, magazines, radio stations, and the usual TV suspects regionally.

Finally, with the clock striking 6, time to fire off a couple of email responses for social media consultancy requests via the Contact Form on the site – one’s from an old schoolmate with an awesome-looking recruitment firm who wants social media support across the UK, the other for a workshop to a group of local businesses after an introduction to the world of social.

* Evening

Time for me to keep juggling – with my own social media content and blogging schedules. I’m lucky enough to be regularly featured on high-profile sites such as, and, but this takes effort and a rigorous blogging practice.

I post fresh content on the blog three times a week – because it is the main source of new work to me as a social media editor, and has been for 18 months. Quite simply, giving great content works. Plus, I try and spend 25% of each day on new business tasks.

And so, finally, reviewing and sourcing top content relevant for my audiences on Twitter and Facebook, scheduling it all onto Hootsuite for the following day, and drafting a blog post or two, based on what I’m reading, experiencing, or being inspired by.

Time to stop juggling. Not a bad day, huh?




What delivering a social media strategy in Bristol taught me

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Interesting points raised last week whilst delivering social media strategy in Bristol to Rob Moore from London-based Greg Atkins Productions.

What I found particularly interesting were the lessons I learned whilst delivering strategy on social media to Rob.

I can’t discuss the upcoming project, it is highly confidential – but utterly brilliant, and the work being produced by Rob and the team is superb.

Thoughtful, challenging, insightful, and uncompromising in its creative dynamism.

I didn’t, however, expect to learn quite as much as I did about certain things during the social media strategy day with Rob, but then again, all good teaching is – as we so often find – a two-way process in which teacher and student both receive knowledge.

What did I learn? Well, a few resounding and basic truths about social media, journalism and blogging, including:

* Social media content will only endure if it is authentic, genuine, and tailored to an audience.

* Journalism and blogging require the same basic skills and disciplines to survive online.

* Broadcast marketing to online audiences is dead. Long live social media marketing.

The biggest surprise, for me, was to appreciate yet again that the potential offered by genuine, authentic and thoughtful blogging is truly limitless.

Rob came to be a client after he read my blog post on How Kwik Fit risked my life to make a sale and the concurrent social media Campaign across Facebook, which has garnished 100’s of fans – as well as national newspaper interest and a special slot on BBC Watchdog.

I suppose in a way – in light of their lack of any positive resolution – this piece of excellent business with a brilliant guy on behalf of an awesome company via the Kwik Fit story means I should be grateful to them. And, in a way, I am.

What do you learn when you deliver workshops to clients? Hopefully, as much as you give them.

Will bloggers overtake journalists in the trust stakes?

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It’s a question bloggers will be asking of journalists, I suspect, after this story from the Guardian about NoW senior journalists being arrested in London for questioning around the phone-hacking scandal.

It appears that yet another blow has been struck to journalistic integrity and supposed objectivity, if the main elements of the Guardian’s reportage are to be taken as stringently accurate.

Both journalists have denied any wrong-doing, and presented themselves for questioning at two London police stations, according to the report.

At a time when news bloggers and online journalists are increasing and posting outstanding content – see a Top 10 list here from the excellent Fleet Street Blues – it’s a time when traditional newspaper journalism really needs to be stepping up to the mark and demonstrating the very best qualities and principles of good journalism.

Rather than highlighting the very worst elements of what’s seen externally across the globe at times as a ‘grubby’ British Press pack in action on a daily basis.

I’ve been there, I’ve seen it, I’ve experienced the horror, the horror. I was lucky enough to get out, get online, and get blogging.

I’m predicting – in light of today’s Guardian story – that news bloggers and online reportage will overtake traditional journalists in the trust stakes.

If I were one of the disillusioned, disinterested, and disloyal readers of print Press, I’d be taking my attention elsewhere.

Online, for starters – oh, hang on, that’s already happening.

As Jack Nicholson said when playing the Joker in Batman: “Hubba, hubba, hubba – who do ya trust?”

Judging from the way offline newspaper journalism is shaping up, and the measures senior editorial staff are finding themselves taking to get the ‘best’ exclusives splashed on Page One, I’d suggest that online journalism, reportage-based blogging, and media commentary-style blogs will be more popular than ever before within the next 12 months.

Readerships take years to hand over their loyalty – and they’ll withdraw it in seconds, as the papers are finding to their cost.

Turning journalists into entrepreneurs

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This was one of the topics of conversation at a meeting I had with Professor Jason Whittaker from University College Falmouth today – and an interesting conversation it was.

How to turn the journalists of tomorrow, our last bastion of editorial Hope, into entrepreneurs – who are ready, willing and able to handle the evolving challenges facing contemporary (digitised) journalism and editing in the UK.

A few areas of interest came up, namely:

* How can trainee journalists get incentivised to embrace digital journalism when it’s often an add-on to their newsroom tasks, rather than an integral, recognised, and ‘serious’ part of their journalistic daily duties in British newsrooms?

* How can experienced journalists and editors get engaged with digital mediums, when many are seemingly afraid of change?

* How can journalists – newly-qualified and experienced alike – get motivated with an entrepreneurial mindset to succeed and thrive?

There are some answers here, from an excellent blog post from Alfred Hermida at REPORTR.NET – but be aware, Alfred is using dangerous words like ‘innovation’ and ‘digital mindset’ alongside the words ‘journalists’ and media’ in his blog. I love it.

My suggestions to Jason today on this subject? Well, they included:

* Get students blogging as early as possible, and encourage them to blog around niche topics they are passionate, knowledgeable and positive about.

* Integrate social media into digital journalism modules, so media students are able to tackle the platforms with confidence before they’ve graduated.

* Inject concepts and examples of entrepreneurial journalism into their modules during the course, making it something they are comfortable with throughout their first learning experiences of the world of journalism.

And this doesn’t mean just pointing them at The Huffington Post.

We considered, just for a moment, the positive impact on British Journalism if students left colleges fully-digitised, social-media-savvy, blogging with passion, and also able to handle standard journo fodder tasks with ease and confidence.

Powerful stuff, huh? Inspiring and exciting meeting – many thanks, Jason.


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