One of the biggest benefits of blog marketing is, as I’ve discussed before, the incredible impact upon Google search rankings for a business.
Where do we go first when looking for a product or service? Usually, to Google.
There are compelling reasons why being found on Google is a critical element of any social media marketing strategy, including:
* Your competitors are already there
* Your customers are already there
* Your new customers are already there
And, if you’re not being found there, you’re giving away business to your competitors.
Blog marketing can stack the odds in your favour. Posting regular blog content with the right mix of SEO keywords and search terms can position your business in front of potential customers, day in, day out – and also placing you front-of-mind.
It was with this in mind that I was particularly pleased to receive the following client testimonial yesterday:
“The Blog Marketing service provided by Chris has made a huge difference to our online presence, delivering 18 Google Page One rankings for all of our core services – within 12 weeks. This is an amazing result for us as a start-up consultancy in a massively competitive business sector. Thank you so much.”
– Jackie Cummins, co-Founder, www.j21coaching.com
I’m obviously delighted to see such a strong result from blog marketing for the client – and as their business is less than 18 months old, to hold such a formidable position on Google Page One rankings will serve them well as they grow their fledgling business.
How are you using your blog – is it strategic? Is it delivering new customer enquiries? Or is it a selling ‘flog blog’ only?
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