I’ve been a fan of the power of blog marketing since launching the UK’s first fully-managed Blogging Outreach service in 2005 – and it’s always a delight to see clients gaining significant financial ROI from blogging.
So, following a conversation with a client last week, their experience of successful blog marketing is worth sharing here – a simple case study of how one blog post generated £1,600 in 60 seconds for their business.
The example clearly highlights how effective Blogging Outreach can deliver immediate financial ROI, and is a solid response to the sceptics who refuse to see the power of social media marketing.
Here’s what happened:
* Customer finds client with search term ‘best hair extension services Bristol‘
* Customer contacts client after reading blog post and makes appointment
* Client gains immediate £1,600 financial ROI from blog post in 60 seconds
Significantly, the search term ‘best hair extension services Bristol‘ was at the top of page one on Google, despite having been found more than nine months after being uploaded onto the client’s blog.
Such is the power and longevity of effective blog marketing.
It’s a short and sweet case study, but one that succinctly highlights how blogging can deliver the goods.
How’s your social media marketing delivering for you? If you’re not seeing a number of definitive and measurable returns – including financial – maybe it’s time to re-visit your blog marketing.
Get in touch here for an informal chat and a free review of your blog today.
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