The power of blog marketing was on my radar again this week, when evaluating a client’s blog performance in recent weeks.
I’ve seen businesses in Bristol and across the UK achieving brilliant results and returns from blog marketing since launching the UK’s first fully-managed blogging outreach service in 2005.
Blog marketing is a focused, targeted and commercial activity – when done well.
The client, a central Bristol hair salon, has engaged blog marketing services, and in the process of setting up their hairdressing blog, one of the key commercial imperatives was to gain better search engine rankings for specific keywords in their industry.
One of these SEO key phrases is ‘hair colouring Wella Bristol‘ which, given it’s a core service of theirs, made perfect sense to utilise effective blog marketing to get the client on the radar of potential customers and front-of-mind over their competitors.
So, what happened?
* Blog posted, utilising SEO copywriting, and posted on the client’s website here.
* Blog gains number one slot on Google Page One within 36 hours of going live.
* Blog marketing drives prominence and profit to the client’s business.
The client was also kind enough to say the following:
“Chris’s blogging outreach work has delivered profitable visibility on Google, a professional voice online, and new business instantly. We can’t recommend Chris and his blogging skills highly enough.”
– Richard Hillier, Creative Director, Stages Hair Design
Are you using blog marketing effectively, to raise your online profile and create cash opportunities? If not, why not?