One of the best things about using content marketing to win business is the cost-effective and consistent return on investment that can be achieved from this tried-and-tested marketing channel.
It was really encouraging last week to see one of my clients using content marketing – through the production of a monthly Enewsletter – to attract 60 new clients in 6 days.
The results were staggering for the client, and seeing them win yet more sales from the monthly Enewsletter I produce for them was really rewarding.
The client was kind enough to say the following:
“The monthly Enewsletter produced by Chris continues to deliver sales and new clients. The latest Enewsletter brought 60 clients and increased our hair colouring market by nearly 50% in one month.
His Enewsletters are a hugely successful and sales-generating marketing channel for our business – well done and thanks, Chris.”
– Richard Hillier, Creative Director, Stages Hair Design
There were 3 main reasons for the superb success of the client’s content marketing, namely:
* The Enewsletter template was professionally produced
Using a branded, templated approach which was consistent with the client’s other marketing efforts.
* The Enewsletter content was professionally produced
Using proven copywriting skills to a targeted, receptive audience to maximize the return on investment.
* The Enewsletter Offer was professionally produced
Using a combination of exclusivity and loyalty, significant sales were generated within only 6 days.
Let’s face it, to see one Enewsletter increasing a client’s core service market by 50% is an amazing result. But the client has solid relationships with existing clients, and the Enewsletter is an extension of the trust and loyalty they’ve already gained with them.
There’s no hard sell, no irrelevant content marketing, no fluff – just focused, targeted, effective Enewsletter marketing.
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