The subject of profitable content marketing sits, I believe, hand-in-hand with effective social media marketing.
After all, meaningful engagement on social media platforms should drive relevant, targeted traffic and visitors to your website, blog, services and products.
I blogged here recently about how effective content marketing – delivered via a monthly eNewsletter for a client – generated more than 75 new client enquiries within three days.
So, it was rewarding to receive another client testimonial around effective content marketing services, delivered via a monthly eNewsletter last week:
“The results from Chris’s eNewsletter marketing continues to amaze us.
His latest eNewsletter was responsible for more than 100 hair product sales within a week, boosting the bottom line of one of our Bristol hair salons. Fantastic content marketing from Chris once again. Many thanks!”
– Richard Hillier, Creative Director, Stages Hair Design
This kind of measurable and profitable result from professional content marketing is what it’s all about. Other elements make this client’s success story tangible, including a consistent blog marketing programme and superb client relationships offline.
Which brings me to a critical point.
No amount of broadcasting on Facebook, daily selling of your latest widget on Twitter, or hammering of products and services on a flog blog will lead you to boosting your bottom line.
The most likely result is a drop in audience engagement.
A combination of professional content marketing, useful and interesting information, a varied and well-written blog, as well as consistent placement of well-timed social media content will deliver tangible results – in terms of increased engagement and increased sales of products and services.
Consistency is the key to content marketing success. It’s not rocket science.
Which probably leads you to ask how effective your content marketing is right now. Is it aligned with your whole marketing mix?
The content, of course, has to be absolutely spot on, well packaged, and distributed in an attractive, Branded format.
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