Using effective content marketing in Bristol might not be at the top of your priority list for marketing your business right now.

But it should be – and here’s why.

Content marketing, particularly when utilised within your online marketing, social media content and blogging outreach, can deliver the most powerful, measurable, profitable part of your marketing strategy.

Think about it.

Here are three simple ways to ensure your content marketing in Bristol is effective, engaging, and sparks attention from your target audience.

1. Using the same content on different platforms is highly profitable.

If you consider that the foundation of your content marketing needs to be your blog, all content marketing should start here. A typical timeline for effective content marketing could go something like this:

* Blog content posted containing SEO Google Juice

* Blog content tweaked and tweeted with hot hashtags

* Twitter content edited and posted on Facebook Page

* Facebook content amended and issued onto Stumbleupon

* Content extended as thought-leadership piece for trade sites

* Edited with news angle for online PR and Newswires

One piece of content, multiple uses. Highly profitable and engaging many different audiences across multiple platforms. To be fair, I’ve been advocating this kind of content marketing for some time now. Is it still as relevant today? Even more so.

2. Using content marketing to build, trust, relationships – and sales.

I don’t use any of the following marketing methods:

* direct marketing

* print advertising

* pitching & proposal writing

Instead, my foundation of all potential client relationships starts with the blog. From this, potential clients can experience first-hand the kind of social media consultancy, blogging expertise and no-nonsense inputs they could engage with.

This enables the natural build up of rapport, trust and a genuine, transparent, open business partnership to develop in the future.

3. Using content marketing to dominate your niche online

I’m not a social media consultant. Or an SEO copywriter. Or an expert blogger. Or a business editor. Nor even a media relations strategist. I’m ALL of these things, as required by the client at the right time – to reach the right audience where THEY are.

Content marketing – when done by a consultant who can actually write compelling copy with a commercial imperative running through it – is a highly specialised skill, which few marketers, PRs, or ex-Hacks possess. Check them out carefully if you’re running a Beauty Parade to hire one.

You won’t find me in that line up, unfortunately, as my word-of-mouth referral system cuts out time-wasting on such unproductive activities. I work on a recommendation basis mainly, which means the client gets the best service straight away.

So, when you consider how your marketing is shaping up so far this year – remember to include effective content marketing.