Well, that’s the advice here anyway.
And, in part, I agree with the advocacy of digital journalists in helping businesses to expand and deliver effective social media solutions.
After all, I am also a digital editor amongst other things…not forgetting veteran blogger, SEO copywriter, business editor and media relations strategist. But hey, I don’t want to ramble on about myself, that’s not what this space is about. Never has been.
One of the things which really stands out, for me, about David Meerman Scott‘s thinking on Brand Journalism is the simple fact that behind the tenet of hiring a savvy journalist means that companies get all the key skills required to produce and deliver stunning web content. And as we all know, the secret behind effective social media presence remains the quality of the content.
Now, the corporate PRs will start jumping up and down about this point, as will – no doubt – the traditional broadcast marketers, and the social media ‘gurus’ who are multiplying faster online right now than microbes in a warm petri dish. Well, jump up and down, but answer this question – What is the consistent fact behind successful social media Campaigns globally? Content.
Content attracts customers. Content delivers key messages. Content persuades, engages and converts. And ultimately, a digital editor is going to get to the heart of this content delivery faster and with more clout than any old-school marketer ever could.
So, whilst you watch further YouTube clips from social media marketing ‘experts’, think on this – somewhere, a trained editor is probably creating blinding social media content for a competitor.
And when it goes global, where does that leave the unprepared? Swimming in social media mediocrity without a paddle.
Yes, this post is forthright, direct, and upfront. But then again, winning attention on social media platforms is warfare, folks.