I pondered today the power of numbers. In daily life, in writing, in social media, and in business.
It’s interesting to note, for me, the Power of Three.
Three new clients in the last three weeks – and all from word of mouth recommendations.
I’ll be delivering social media strategy, SEO copywriting, blogging, twitter content, and a smattering of media relations for a multi-national aerial imaging corporate, a multi-million turnover luxury jewellery company in Bristol, and a brand spanking new professional social networking business – can’t show you their online presence, as it is in development as I write this. Launch to follow.
So, in your daily life, business dealings and the like, do you have a number which keeps re-occuring? Mine is always three. Always.
I tend to find myself looking for links, connections, and advocates commercially in three’s, too. And they often come along in three’s. It’s something I’ve been increasingly aware of for a few months now. Ah, you see? A few months. Three again.
So, my association with the number three are positive, influential, and beneficial. It’s all about mindset, people.
I’ve noticed that the current client rosta – I don’t know about you, but when I take on new clients, I always review the current client base, to see how profitable the accounts are, where further sales and value can be added, and also to make sure they are getting the best possible delivery on their budgets – is a group of positive, influential, and mutually-beneficial clients, too.
My question is this – How do you value, review, and scale your client numbers? Is it a quality or quantity game for you? For me, it’s quality every time.













Always 22 for me!
That number is always there!
As for valuing clients, we tend to evaluate early in a relationship their worth to us (what type of promotions or business activities in the future can we add value to), then work from there!