You might be a media professional, a solo entrepreneur, a marketing agency, a redundant journalist, a traditional copywriter, or a corporate marketer…but the reality of 2010 taught us one thing.

Engagement with social media is no longer an option – it’s a critical part of survival in modern business marketing.

But do you really need to engage, or it is all hype?

Well, that’s your call, but I’m still struggling to find a more cost-effective, visible, measurable, marketing platform available.

And – in no particular order – I’d give those three reasons as:

* Every business is now a media business – and here’s why

* Blogging is a massive growth industry – and here’s why

* Social media engages audiences immediately – and here’s why

Can you give me three reasons not to engage with social media in 2011?

Nope, didn’t think so.