The complexities of social media marketing can leave many suffering from the paralysis of confusion at times.

This is something I come across often with new clients – there’s so much noise out there, on so many social media platforms, that people forget how to communicate. The fear of social media usually leads to two things – complete silence or complete overload.

And, with December upon us, it’s that time of year when businesses begin to think about the year to come, and how they can do things differently, more effectively, with more impact and – hopefully – more successful engagement online via social media marketing.

 

 

 

 

 

 

 

 

Here are three social media marketing resolutions worth considering for 2013, before everything goes bonkers for Christmas:

* Simplify

Why not review your social media engagement and blogging strategy before the New Year. Are you trying to be everywhere at once, and struggling? Is your blog content flowing, or are you getting stuck in sales pitch? Are you making real connections with your social media engagement, or just adding to the noise online? Simplify your social media marketing for 2013. Try communicating.

* Clarify

Why not review your social media content before the New Year. Are you posting clear, simple, straightforward tweets and blog posts which reach out and engage? Is your social media engagement based on clear or confused messaging? Are you clearly identifying opportunities with your content? Clarify your proposition to yourself and to your target clients online in 2013.

* Exemplify

Why not review the intentions behind your social media marketing before the New Year. Are your intentions in line with your commercial imperatives? Is your social media engagement exemplifying best-practice in your industry? Are you representing the best possible example of a thought-leader in your sector? Exemplify your social media marketing for success in 2013.