Interesting points raised last week whilst delivering social media strategy in Bristol to Rob Moore from London-based Greg Atkins Productions.

What I found particularly interesting were the lessons I learned whilst delivering strategy on social media to Rob.

I can’t discuss the upcoming project, it is highly confidential – but utterly brilliant, and the work being produced by Rob and the team is superb.

Thoughtful, challenging, insightful, and uncompromising in its creative dynamism.

I didn’t, however, expect to learn quite as much as I did about certain things during the social media strategy day with Rob, but then again, all good teaching is – as we so often find – a two-way process in which teacher and student both receive knowledge.

What did I learn? Well, a few resounding and basic truths about social media, journalism and blogging, including:

* Social media content will only endure if it is authentic, genuine, and tailored to an audience.

* Journalism and blogging require the same basic skills and disciplines to survive online.

* Broadcast marketing to online audiences is dead. Long live social media marketing.

The biggest surprise, for me, was to appreciate yet again that the potential offered by genuine, authentic and thoughtful blogging is truly limitless.

Rob came to be a client after he read my blog post on How Kwik Fit risked my life to make a sale and the concurrent social media Campaign across Facebook, which has garnished 100′s of fans – as well as national newspaper interest and a special slot on BBC Watchdog.

I suppose in a way – in light of their lack of any positive resolution – this piece of excellent business with a brilliant guy on behalf of an awesome company via the Kwik Fit story means I should be grateful to them. And, in a way, I am.

What do you learn when you deliver workshops to clients? Hopefully, as much as you give them.